Chengdu Teahouse is a tourism brand operated by the City of Chengdu. As one of the major destinations in China, Chengdu attracts millions of tourists every year. Using tea culture as the main concept, the City of Chengdu intends to build teahouses around the world as the cultural exchange and communication program. The final result is a greatly flexible identity system which has been easily adapted to different formats. The three parts (logo mark, English type, and Chinese type) can be combined differently but still work as a whole logo. The mark itself was inspired by the actual teahouse structure.
